Zero to One


1. Brilliant thinking is rare but courage is even in shorter supply than genius.

2. Monopoly is the condition of every successful business.

3. The most contrarian thing of all thing is not to oppose the crowd but to think for yourself.

4. Customers won't care about any particular technology unless it solve a particular problem in a superior way. And if you can't monopolize a unique solution for a small market, you'll be stuck with vicious competition.

5. Today's "Best Practices" lead to dead ends; the best paths are new and untried.

6. In a world of scarce resources, globalization without new technology is unsustainable.

7. First, only invest in companies that have the potential to return the value of the entire fund.

8. If your product requires advertising or salespeople to sell it, it's not good enough: technology is primarily about product development, not distribution.

9. Toltoy opens Anna Karenina by observing "All happy families are alike; each unhappy family is unhappy in its own way." Business is the opposite. All happy companies are different: each earn a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.

10. Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zurkerberg won't create a social network. If you are copying them, you are not learning from them.